Bachelor of Tourism (Marketing)
Institut William Angliss, CIV TAFE
Type d'établissement: Institut TAFE
Niveau: Baccalauréat
CRICOS: 01505M
A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree. While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders. Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management.
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