Master of Business (Marketing)
Queensland University of Technology (QUT)
Type d'établissement: Université/établissement d'enseignement supérieur
Niveau: Diplômé
CRICOS: 00213J
This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services. In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.
Informations sur l'étude
| Campus | Honoraires | Apport en milieu d'année | Présence |
|---|---|---|---|
| Gardens Point | International: $34,000 | No |
|
| Online | International: $34,000 | No |
|
